NewsNetflix introduces the "Double Thumbs Up" Button to know what users like-like

    Netflix introduces the “Double Thumbs Up” Button to know what users like-like

    In an effort to make sure that the subscribers are being recommended the right content on their feed, Netflix introduced the “Double Thumbs Up” button. It will assist Netflix to know what their subscribers like-like, not just like, especially considering how Netflix has been focusing on Adapting cartoons such as “All of us are Dead”. The new button will sit right next to the previous Thumbs-up and Thumbs-down buttons.

    Netflix’s Director of Product Innovation Christine Doig-Cardet claims that after testing many new reactions to increase the accuracy of recommended content they have decided to opt for the double thumbs-up button. According to Netflix, the double thumbs-up button has also been a highly requested feature “We’ve been hearing from members that it’s important for them to distinguish [between] shows they liked and the shows that they really loved — and that distinction was important to them,” – Christine Doig-Cardet.

    Netflix introduces the "Double Thumbs Up" Button to know what users like-like
    Via Techcrunch

    The company also claims that the main objective is to limit the scrolling for users and to make Netflix a place where it’s easiest to choose something to watch. Netflix also had a “Heart Button” on their list but the tests showed that users responded best to the double thumbs up button, which also seemed like more of a natural extension to the Netflix existing rating system.

    Netflix introduces the "Double Thumbs Up" Button to know what users like-like
    Via Technologistan

    Previously Netflix was using the five-star rating system till 2017 when it decided to switch to a simpler rating system, the Thumbs Up and Thumbs down buttons. And according to Netflix since then, the users didn’t feel that only indicating what shows they like or dislike was not enough, hence Netflix introduces the “Double Thumbs Up” button.

    Now since Netflix has introduced the Double Thumbs Up button, will it introduce a Double Thumbs Down button anytime in the future as well? To stay updated on the latest news, keep following Retrology.

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    Rehan Muzammil
    Rehan Muzammil
    Rehan is a gaming enthusiast who loves to guide, discuss and share his ideas/views on Retrology. On the side, he is also a business student. Rehan has been writing gaming guides on Retrology for over a year now. His last played game was Stray - about which he has also written guides.
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