LG is planning to rebrand its G-series of smartphones, earlier in 2018

    Since the year started, LG has been giving various surprises. As earlier, the tech company unveiled the world’s first 88” 8K OLED TV. Today, a new Raspberry Rose color variant of LG V30 was announced, and just recently, it has been reported that the firm is in plans to rename its G-series smartphones.

    An LG official stated, “LG is preparing a new brand strategy for the G series in the first half of the year. Numbering the phone with a two-digit number and rebranding the phone with a new name are some of the options on the table”, as Digital Daily reports.

    It highlights that the successor of LG G6 would not be called LG G7 – as many were expecting, instead it could be, as mentioned above, a two-digit number, but nothing is confirmed as of yet.

    The South Korean company, launched G-series with Optimus G, back in September 2012. However, the “Optimus” was omitted, as the sequel was simply named LG G2, in 2013. Now, four years later, it’s time to bid farewell to G-series, as branding.
    The Investor was told, “Rebranding flagship models is nothing new, and Samsung and Apple have done so for their own flagships”. It brings us to notice that Samsung did similar with the Note series as Note 6 was skipped, Apple also moved directly from iPhone 8 to iPhone X – for the company’s 10 year anniversary. Microsoft too rebranded its gaming console in competition with Sony’s PlayStation.

    Apparently, the corporations feel that the digits make the product look like something outdated, in the consumers’ eyes – if the rival commodity is of the higher number, in its name.

    Let us know your thoughts on this rebranding. For more on LG and smartphones, in general. Stay in touch.

    Source: The Investor

    Talha Saqib
    Talha Saqib
    Founder of Retrology. Been actively following the gaming and media industry for the past 15 years. Also, a full-time software engineer. My day-to-day tasks include writing, editing, strategizing content, managing my team, and handling the complete back-end.
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