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    Apple TV will now be supporting 4K resolution and HDR

    This September, along with the iPhone 8 and next-gen Apple Watch, a new Apple TV with the 4K and the HDR streaming support, will also be unveiled. The competitors like Google Chromecast Ultra and Amazon Fire TV have already the 4K resolution support in their devices, but with this announcement the long wait of Apple TV users of this availability, is now officially over.

    To benefit from these newly added features, you will need to have a TV that should be able to support the 4K and the High Dynamic Range (HDR) video streaming. You would also need the content that is available in previously mentioned streaming options. Talking about content, Apple is considering the 4K movies and the TV shows to be brought to the iTunes store. For this, Apple is in talks with Amazon, Vevo, Netfilx and many other content holders.


    The last time Apple TV was updated, was the 25th of October. The 4th generation set-top box was unveiled, with the support of Siri remote and App Store. This upcoming Apple TV would be the fifth generation in the series, with a fast and better processor.


    As said earlier, companies like Amazon, Google, and Roku already offers devices with better specifications but at lower prices, this has quite affected Apple’s market share, as the report from Bloomberg says:


    Apple Chief Financial Officer Luca Maestri told Bloomberg News earlier this year that Apple TV sales had declined year-over-year in the 2016 holiday quarter. The iPhone maker has also lagged behind companies such as Amazon and Netflix Inc. in developing scripted shows and other video content.


    All in all, we will have to wait till September to get our hands on this new 4K and HDR-supported Apple TV. We would also be seeing the upcoming third-generation Apple Watch along with the highly anticipated three new iPhone models.
    What do you think about the new Apple TV? Let us know in the comments section.


    Source: Bloomberg | Image via TechRadar

    Talha Saqib
    Talha Saqib
    Founder of Retrology. Been actively following the gaming and media industry for the past 15 years. Also, a full-time software engineer. My day-to-day tasks include writing, editing, strategizing content, managing my team, and handling the complete back-end.
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