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    Apple apologizes to customers for slowing down old iPhones, offering 50$ less in replacement batteries

    Lately, Apple has been facing quite a backlash for the whole, iPhones slowdown issue. After the company admitted that certain iOS updates are hindering performance on older iPhones so that battery’s life could be prolonged, it made the firm getting sued for not letting the customer know about this happening, earlier.


    Yesterday, the company apologized and explained the whole matter – calling it a misunderstanding.


    “We apologize. There’s been a lot of misunderstanding about this issue, so we would like to clarify and let you know about some changes we’re making.
    First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades. Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.”


    As a token of apology, Apple is offering discounts on out-of-warranty battery replacement. From 79$, the firm has brought down it to 29$ but keeping in mind that this discount is not permanent. The offer will start in late January but would last only through the end of 2018.


    Moreover, the firm also promised a software update:


    “Early in 2018, we will issue an iOS software update with new features that give users more visibility into the health of their iPhone’s battery, so they can see for themselves if its condition is affecting performance.”

    Lastly, Apple added that “our customers’ trust means everything to us. We will never stop working to earn and maintain it.” Apparently, the company is in an effort to bring back the lost customer support. At the end of the issued statement, the firm vowed that it will never forget the fact that Apple has been able to continue its work, only because of the customers’ faith and support.


    All in all, this matter won’t be ending soon, as most of the users wouldn’t be willing to comprehend the technical aspect of the problem. Anyhow, we do hope that Apple learns from this mistake and in the future, would let the customers know about any issue, at the right time.


    What are your thoughts on this matter? Do you accept the apology or are you still in doubts? Let us know down in the comments.

    Talha Saqib
    Talha Saqib
    Founder of Retrology. Been actively following the gaming and media industry for the past 15 years. Also, a full-time software engineer. My day-to-day tasks include writing, editing, strategizing content, managing my team, and handling the complete back-end.
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