Adblocking is silently being confronted with thousands of websites

    In this modern era, the advertisement has become so powerful that many websites rely on quite a lot, or sometimes solely on the ad-clicking – for generating an income. Being a very straightforward method for earning revenues, most websites are now overusing the ads – creating an annoying experience for the visitors. However, sometimes even a decent amount of advertisements on a webpage is not tolerable to the users. This has led many people to take advantage of an ad-blocker – in order to block all the ads from a website.

    Blocking of the ads is definitely not desirable for any type of website. Hence, there has been a battle going on to deal with the adblocking on the sites. Research from the University of Iowa and UC Riverside highlights that 30.5 percent of the top 10,000 websites are taking action to silently take down adblocking.

    Websites are taking these anti-ad-blocking measures in a secret manner, as they don’t want the users to know that their ad blockers are not doing their jobs.
    According to the researchers, sites are using scripts to make a variety of “bait” content – that triggers and then sets off the ad blockers, also causing the website to reload in such a way that original ads don’t get blocked.

    On the other side, the ad blockers have ways to tackle these anti-ad-blocking techniques. These include the dynamic rewriting of Javascript files, to trick the rival systems to think that there is no blocker in the first place. Another method is the detection of the “bait” material beforehand – letting the ad blocker do its work just fine, afterward.

    That said, which side are you on? Do you support this silent anti-ad-blocking or are you in the favor of digital advertisement? Let us know.

    Talha Saqib
    Talha Saqib
    Founder of Retrology. Been actively following the gaming and media industry for the past 15 years. Also, a full-time software engineer. My day-to-day tasks include writing, editing, strategizing content, managing my team, and handling the complete back-end.
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